Story sparks the brain's pleasure center and connects to deeper sense memory.

When we go from being invested to being distracted, we all lose.

What Happens When the Story is… No Story?

Genuinely memorable and inspiring brands tell a clear, aligned, and consistent story from organizational tip to tail. Every employee at every level is a valuable storyteller. 

Attaching a special moment in the time of a brand to a special moment in the life of the customer is undeniable and impactful.

You're ready to speak, solid on your topic, eager to share discoveries or directives, all eyes and ears on you and your content. And you're starting to stress. Welcome to the Moment Before.

If I could list every presentation, speech, lecture, or meeting you've ever attended – and quickly forgotten – they'd all have one thing in common: 100% information/0% inspiration.

True leadership is defined by how we help others become successful leaders themselves.

Neuroscience studies the nervous system, how it evolves and performs, the ways it drives us, controlling our thoughts and movements. Neuromarketing studies techniques for stimulating our audience’s inspirations, preferences, and decision making. 

We constantly negotiate three life currencies in every engagement, interaction, or decision: Our Resources, our Time, and our Knowledge. 

Successful branding is not about our product or service; it's about the story we tell to our marketplace.

Stories are almost always more engaging and compelling than the absolute truth.

Today's legitimate hacker is employed to break into their own company's infrastructure and reveal its weaknesses, exposing potentials for failure or risk of incursion.

There's one thing AI hasn't demonstrated: A sense of humor. And we should all be grateful we're not laughing. Yet.

COMDEX is long gone, but the lessons of its rise and demise remain valuable and instructive. Long live the vertical event.

Even if your brand pitch makes sense in a B2B interaction, remember that the C always controls the B. Ignore the Consumer and you lose the Business.

A great bio is rare, and sets us up for a great story to come. Because a great bio is its own story, the one we use to engage and energize our audience long before we step into the spotlight.

Knowing how to pack – and more important, how not to pack – can make the difference between an extra glass of champagne at the neighborhood bistro or a lost afternoon at the baggage carousel.

We're easily fooled into seeing what we want to see rather than what we actually see.

Public speaking and team leadership are at their best when they deliver real hope to their audiences.