Welcome to your library of empowering tips, tricks, and special insights into the world of expert Corporate Storytelling
Steve is a renowned thought leader and practitioner on the importance and impact of Winning Communication through Value-Driven Engagements.
Skip the Stress, Save the Story
If I could list every presentation, speech, lecture, or meeting you've ever attended – and quickly forgotten – they'd all have one thing in common: 100% information/0% inspiration.
Combine Information With Inspiration
If I could list every presentation, speech, lecture, or meeting you've ever attended – and quickly forgotten – they'd all have one thing in common: 100% information/0% inspiration.
Leadership Lifts All Stories
True leadership is defined by how we help others become successful leaders themselves.
Good Storytelling is Successful Neuroscience
Neuroscience studies the nervous system, how it evolves and performs, the ways it drives us, controlling our thoughts and movements. Neuromarketing studies techniques for stimulating our audience’s inspirations, preferences, and decision making.
Storytelling and the 3 Universal Currencies
We constantly negotiate three life currencies in every engagement, interaction, or decision: Our Resources, our Time, and our Knowledge.
The Obvious Story Is Rarely The Best Story
Successful branding is not about our product or service; it's about the story we tell to our marketplace.
Find the Cow in your Story
Stories are almost always more engaging and compelling than the absolute truth.
I'm A Proud Hacker. You Should Be Too.
Today's legitimate hacker is employed to break into their own company's infrastructure and reveal its weaknesses, exposing potentials for failure or risk of incursion.
Face It, AI Just Ain’t Funny. Yet.
There's one thing AI hasn't demonstrated: A sense of humor. And we should all be grateful we're not laughing. Yet.
Verticality: The Past, Present, and Future of Trade Shows
COMDEX is long gone, but the lessons of its rise and demise remain valuable and instructive. Long live the vertical event.
The 3 Levels of Information Processing Hierarchy
Even if your brand pitch makes sense in a B2B interaction, remember that the C always controls the B. Ignore the Consumer and you lose the Business.
Speaker Bios and Abstracts That Get You Booked
A great bio is rare, and sets us up for a great story to come. Because a great bio is its own story, the one we use to engage and energize our audience long before we step into the spotlight.
Perfect Packing Tips for Better Business Trips
Knowing how to pack – and more important, how not to pack – can make the difference between an extra glass of champagne at the neighborhood bistro or a lost afternoon at the baggage carousel.
Our Minds Fill In the Story
We're easily fooled into seeing what we want to see rather than what we actually see.
Storytelling Delivers Hope
Public speaking and team leadership are at their best when they deliver real hope to their audiences.
Balancing Pitch with Purpose
As Entrepreneur says, when you only care about the bottom line, you're likely hurting that bottom line.
Investment is Storytelling
The more I listen, the more I learn, and the more value I see in the person sharing their tale.
The Power of Perceived Value
Winning communication is entirely predicated on positive perception.
How Storytelling in Sales Helps You Rise Above Other Brands
Every opportunity to discuss your brand, service, or market position is a choice between simply pitching the benefits of your product or sharing a personal, meaningful story that connects you to your listener.