Cisco @ AWS re:Invent | November 28-December 2, 2022
LAS VEGAS: Amazon Web Services welcomes the global cloud computing community to the latest technologies, opportunities for education, and access…
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Upcoming Events
Cisco @ National Retail Federation | January 15-17, 2023
NEW YORK: Retail’s Big Show is back in person at Javits Center with the latest retail solutions, breakthrough technologies, and…
Recent Events
RECENT: Cisco @ NetApp Insight | November 2022
LAS VEGAS: Cisco delivered a powerful and insightful keynote as Steve interviewed Siva Sivakumar, Vice President, Cisco Compute Product Management…
RECENT: Cisco @ KubeCon + CloudNativeCon NA | October 2022
DETROIT: Cisco is a leader in application and API security, application connectivity, observability, and open source projects. Steve joined the…
RECENT: Cisco @ Microsoft Ignite | October 2022
SEATTLE + VIRTUAL: Steve was host to two powerful panels of Cisco and Microsoft experts discussing how to Build, Connect,…
RECENT: OMET @ Labelexpo Americas | September 2022
CHICAGO: Steve joined the OMET Italy and NA teams to support customer growth, boost efficiency, and adapt to any future…
RECENT: Mark Andy @ Labelexpo Americas | September 2022
CHICAGO: Labelexpo returned in person to the Stephens Convention Center with Karen Multer representing industry leader Mark Andy and a…
RECENT: Durst @ Labelexpo Americas | September 2022
CHICAGO: Labelexpo returned in person to the Stephens Convention Center with Larry Wyatt representing Durst and the powerful new Tau…
RECENT: Splunk @ .conf22 | June 2022
LAS VEGAS: Splunk was back in Vegas, live and welcoming the world of data solutions to the MGM Convention Center.…
RECENT: Intel @ Cisco Live | June 2022
LAS VEGAS: SM.CS. was proud to support Intel at Cisco Live with expert brand ambassador services provided by Robin Tweed…
RECENT: Partner Villages @ Cisco Live | June 2022
LAS VEGAS: Cisco Live returned to in-person and a powerhouse team of 26 SM.CS. emcees, ambassadors, scanners, and supervisors helped…
RECENT: Cisco CX @ Cisco Live | June 2022
LAS VEGAS: The entire industry was so excited for Cisco Live’s return to in-person, and the SM.CS. team of Larry…
RECENT: Cisco Showcase @ Cisco Live | June 2022
LAS VEGAS: Cisco Live marked its triumphant, heavily anticipated return to live + digital at the Mandalay Bay Convention Center.…
RECENT: Cisco @ RSAC | June 2022
SAN FRANCISCO: Steve was back with Cisco for the RSA Conference, sharing all the ways Cisco Secure powers security resilience…
RECENT: Durst @ FESPA Global Print Expo | May 2022
BERLIN: FESPA Global Print Expo, the leading print exhibition in Europe, returned in person to Messe Berlin, and Karen Multer…
RECENT: Digitate @ Global Sales Kickoff | May 2022
CHICAGO: Digitate gathered its global team at the Sheraton Grand in Chicago for the first time in two years. Steve…
RECENT: Pearl TV @ NAB | April 2022
LAS VEGAS: Another fantastic outing with Pearl TV and the ATSC team at the National Association of Broadcasters event in…
RECENT: Pearl TV @ CES | January 2022
LAS VEGAS: NextGenTV is already in 45% of US markets and will reach 75% by Labor Day 22. Steve and…
RECENT: Bayer @ RSNA | Nov 2021
CHICAGO: Steve was proud to represent TPG and Bayer at the 107th Scientific Assembly and Annual Meeting, Redefining Radiology. The…
RECENT: Cisco @ Microsoft Ignite | November 2021
VIRTUAL: SM.CS. produced two Cisco assets for Microsoft’s premiere annual event. Carlos Pareira and Sudha Mahajan hosted a session on…
RECENT: Cisco @ NetApp Insight | October 2021
DIGITAL: Businesses continue to adapt to the unexpected, accelerating digital transformation to stay resilient. Steve had the chance to interview…
RECENT: Cisco @ KubeCon NA | October 2021
LOS ANGELES: Cisco made its first in-person event and platinum sponsorship appearance in LA last week at Linux’s flagship conference.…
RECENT: Cisco @ HIMSS | August 2021
LAS VEGAS + VIRTUAL: HIMSS is the can’t-miss health information and technology event of the year, and Cisco will offer…
RECENT: Cisco @ NRF Retail Converge | June 2021
VIRTUAL: Steve mediated a powerful and important discussion with Kiva and Cisco, focused on creating a truly inclusive future for…
RECENT: One Lambda @ EFI | April 2021
VIRTUAL: Larry Wyatt was Game Master for the 34th annual European Immunogenetics and Histocompatibility Conference from the UK, featuring scientific…
RECENT: Cisco @ Hannover Messe | April 2021
VIRTUAL: Steve was the host for a Fireside Chat Keynote with Cisco, Bosch, and Estée Lauder showcasing the latest Industry…
RECENT: March 2021 | Cisco @ Cisco Live Global
DIGITAL: Cisco’s first global digital conference was a massive success. Over 150,000 registered attendees, more than 2.35 Million video impressions,…
RECENT: March 2021 | One Lambda @ HLA Technical Workshop
VIRTUAL: Steve was Game Master for the 35th annual Advanced HLA Technical Workshop trivia celebration, featuring interactive and educational sessions…
RECENT: February 2021 | Wear Moi @ Atlantic Dance Retail Show
VIRTUAL: Steve Multer. Corporate Storytelling. produced the broadcast segment for Wear Moi, one of the world’s premiere dance wear design…
RECENT: January 2021 | Cisco @ NRF Expo Virtual
VIRTUAL: Cisco presented three customer/partner retail success stories stories at NRF 2021: Retail’s Big Show. Steve hosted these sessions with…
RECENT: December 2020 | Cisco @ WebexONE
VIRTUAL: Steve Multer and fellow SM.CS. hosts Robb Boyd, Karen Multer, and Larry Wyatt led 3 channels of broadcast content…
RECENT: October 2020 | Greator Festival Online
COLOGNE: “Prove Value First, Prove Value Always” was the title for Steve’s first coaching segment with Greator at the Greator…
RECENT: October 2020 | Splunk @ .conf20
SPEAKER COACHING: Steve Multer has coached Splunk and partner speakers for the past 4 .conf conferences, from the keynote stage…
RECENT: September 2020 | NEDAS Virtual Symposium
VIRTUAL: Along with NEDAS President Ilissa Miller, Steve Multer will co-host the 3-day virtual Summit for the Northeastern DAS consortium.…
RECENT: May-July 2020 | RingCentral Talk Events Online Series
WEB SERIES: Join host, Steve Multer, for candid conversations with industry leaders, executive experts, and forward thinkers helping us navigate…
RECENT: June 2020 | Cisco TV @ Cisco Live Digital 2020
VIRTUAL: Since 2007, Steve Multer has anchored the streaming broadcast for Cisco Live, bringing this super power event to viewers…
RECENT: March 2020 | Softeon @ Modex 2020
ATLANTA: Steve and Spark Presentations joined the Softeon team at Modex 2020 as a first time client, demonstrating a powerful…
Industry News
How to Write a Better Speaker Bio for Your Next Talk
A great bio is rare, and sets us up for a great story to come. Because a great bio is…
Packing for the Business Traveler (updated Aug 2020)
Even the most ambitious and organized don’t typically enjoy packing for a trip. Any kind of trip. For the business…
The Power Potential of Great Corporate Storytelling
Corporate Storytelling is about passion, not product. Telling your brand’s best Corporate Story means looking past the point of sale…
5 Ways Trade Shows Deliver Business Success
Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s…
Your Booth Staff Determine Show Success or Failure
Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s…
A More Welcoming Trade Show Booth
Trade shows promise miles of walking, sore feet, heavy bags of premiums, and staffer tedium. You can help by paying…
3 Best-Practice Approaches to Event Staff Training
When guests step out of the aisles and into your trade show booth, is your team ready to make the…
Adapting Models for Corporate Social Responsibility (CSR)
CSR had it’s unofficial birth in the early 1970s as global organizations sought to look for new, respected ways of…
Verticality: The Past and Future of Trade Shows
In 2003 the world bid farewell to Comdex (the Computer Dealers’ Exhibition), one of the largest and most unwieldy corporate…
Executive Speaker Coaching with Splunk!
Steve Multer was the speaker coach for Splunk executives, sales engineers, and partner keynote guests at .conf, Splunk’s premier education…
Trade Show Presentations: Get noticed, be remembered
There’s an old adage in marketing that you don’t get noticed by hiding in a crowd. My Father-in-Law constantly tells…
Wireless with Woz | Interviewing Steve Wozniak
Steve Multer was the initiative storyteller for the new ATSC 3.0 television standard at the National Association of Broadcasters in…
5 Things You Need to Know Before Hiring a Trade Show Presenter
You’re thinking of hiring a professional corporate spokesperson to represent your brand at an upcoming tradeshow, sales meeting, partner conference,…
Why Hire a Professional Spokesperson for my Trade Show Booth?
You’re thinking of hiring a professional corporate spokesperson to represent your brand at an upcoming tradeshow, sales meeting, partner conference,…
“Death of the Trade Show” and Other Bad Predictions
For two decades industry pundits and analysts have predicted the “death of the trade show,” touting the popular model’s demise…
Are Trade Show Giveaways Worth It?
Pens, stress balls, thumb drives. T-shirts, Starbucks cards, selfie sticks. Tablets, smart watches, drones
Brand Ambassadors: Taking the Mountain to Muhammad
Picture yourself on a trade show floor; it’s loud, confusing, bombastic. Lights buzz, people shout to be heard, your feet…
The Best Corporate Interview: Making your C-level Executives Shine
Corporate interviews can be fun to watch or the most mind-numbing, torturous media ever created. We’ve all sat through countless…
All-in-One Message Creation to Message Delivery
You’re planning a theatre presentation in your upcoming trade show booth. Or you need to produce a video module that…
Product Demonstration: A powerful trade show marketing solution
One of the most engaging but misunderstood jobs at a trade show is the expert Product Demonstrator, a potent marketing…
Personal Connection: Your Single Best Trade Show Investment
It’s no secret business successes are built on relationships. Endless data over decades and thousands of measured interactions proves that…
Trade Show Videos: The Ignored Investment
Walk the aisles of any trade show, any industry, in any city, and you’ll discover they all have one time-wasting,…
The Enduring Impact of Corporate spokespeople & Trade Show Hosts More than a “Talking Head”
Professional corporate spokesmen and spokeswomen are the backbone of trade show message delivery and brand enhancement. Today’s dedicated speakers are…