CHICAGO: Message Master Media announces the release of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing by Steve Multer. Pick up your copy at Amazon Barnes & Noble, GoodReads, or your favorite retailer. Available in paperback, hardcover, eBook, and audiobook. Visit www.corporatestorytelling.com for more information.
A great bio is rare, and sets us up for a great story to come. Because a great bio is its own story, the one we use to engage and energize our audience long before we step into the spotlight.
Even the most ambitious and organized don’t typically enjoy packing for a trip. Any kind of trip. For the business traveler, that lack of enthusiasm becomes a monthly if not weekly grind, and presents its own host of unique challenges.
Corporate Storytelling is about passion, not product. Telling your brand’s best Corporate Story means looking past the point of sale to who your brand truly is at its heart, and understanding why that heart beats meaningfully for your customer. The best Corporate Storytelling then uses that heartbeat to clearly and passionately communicate to your audience at the deepest, most connective emotional human level. That approach creates real meaning in a target market hungry for differentiation, desperate to be both understood and appreciated.
Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s employees don’t choose to work a trade show booth. They’re team leads, designers, developers, and SEs whose specialty is miles away from hour after hour of face-to-face customer interaction.
Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s employees don’t choose to work a trade show booth. They’re team leads, designers, developers, and SEs whose specialty is miles away from hour after hour of face-to-face customer interaction.
Trade shows promise miles of walking, sore feet, heavy bags of premiums, and staffer tedium. You can help by paying attention to how your booth solves some of these challenges.
When guests step out of the aisles and into your trade show booth, is your team ready to make the most of that golden opportunity? Most event leads would answer with a resounding no. That’s not just a problem, it’s a crisis. Every minute of a live customer-facing event is a chance to make new connections, win new business, differentiate your brand, and convert prospects to solid leads. If your staff isn’t performing at their very best, it’s time for strong booth staff training.
CSR had it’s unofficial birth in the early 1970s as global organizations sought to look for new, respected ways of connecting with customers while generating analyst attention through giving back to the market.
In 2003 the world bid farewell to Comdex (the Computer Dealers’ Exhibition), one of the largest and most unwieldy corporate trade shows that ever existed.