Broadsoft Connections 2018

The Power Potential of Great Corporate Storytelling

Corporate Storytelling is about passion, not product. Telling your brand’s best Corporate Story means looking past the point of sale to who your brand truly is at its heart, and understanding why that heart beats meaningfully for your customer. The best Corporate Storytelling then uses that heartbeat to clearly and passionately communicate to your audience at the deepest, most connective emotional human level. That approach creates real meaning in a target market hungry for differentiation, desperate to be both understood and appreciated.

5 Ways Trade Shows Deliver Business Success

Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s employees don’t choose to work a trade show booth. They’re team leads, designers, developers, and SEs whose specialty is miles away from hour after hour of face-to-face customer interaction.

Broadsoft Connections 2018 Women in Technology

3 Best-Practice Approaches to Event Staff Training

When guests step out of the aisles and into your trade show booth, is your team ready to make the most of that golden opportunity? Most event leads would answer with a resounding no. That’s not just a problem, it’s a crisis. Every minute of a live customer-facing event is a chance to make new connections, win new business, differentiate your brand, and convert prospects to solid leads. If your staff isn’t performing at their very best, it’s time for strong booth staff training.