Corporate Storytelling is about passion, not product. Telling your brand’s best Corporate Story means looking past the point of sale to who your brand truly is at its heart, and understanding why that heart beats meaningfully for your customer. The best Corporate Storytelling then uses that heartbeat to clearly and passionately communicate to your audience at the deepest, most connective emotional human level. That approach creates real meaning in a target market hungry for differentiation, desperate to be both understood and appreciated.
Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s employees don’t choose to work a trade show booth. They’re team leads, designers, developers, and SEs whose specialty is miles away from hour after hour of face-to-face customer interaction.