Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s employees don’t choose to work a trade show booth. They’re team leads, designers, developers, and SEs whose specialty is miles away from hour after hour of face-to-face customer interaction.
Trade shows promise miles of walking, sore feet, heavy bags of premiums, and staffer tedium. You can help by paying attention to how your booth solves some of these challenges.
When guests step out of the aisles and into your trade show booth, is your team ready to make the most of that golden opportunity? Most event leads would answer with a resounding no. That’s not just a problem, it’s a crisis. Every minute of a live customer-facing event is a chance to make new connections, win new business, differentiate your brand, and convert prospects to solid leads. If your staff isn’t performing at their very best, it’s time for strong booth staff training.