Raise your hand if you love working trade shows. Anyone? Anyone? Buehler? Buehler? The truth is, most of your company’s employees don’t choose to work a trade show booth. They’re team leads, designers, developers, and SEs whose specialty is miles away from hour after hour of face-to-face customer interaction.
Trade shows promise miles of walking, sore feet, heavy bags of premiums, and staffer tedium. You can help by paying attention to how your booth solves some of these challenges.
When guests step out of the aisles and into your trade show booth, is your team ready to make the most of that golden opportunity? Most event leads would answer with a resounding no. That’s not just a problem, it’s a crisis. Every minute of a live customer-facing event is a chance to make new connections, win new business, differentiate your brand, and convert prospects to solid leads. If your staff isn’t performing at their very best, it’s time for strong booth staff training.
CSR had it’s unofficial birth in the early 1970s as global organizations sought to look for new, respected ways of connecting with customers while generating analyst attention through giving back to the market.
In 2003 the world bid farewell to Comdex (the Computer Dealers’ Exhibition), one of the largest and most unwieldy corporate trade shows that ever existed.
Steve Multer was the speaker coach for Splunk executives, sales engineers, and
partner keynote guests at .conf, Splunk’s premier education and thought leadership
event for over 9000 IT and security professionals.
There’s an old adage in marketing that you don’t get noticed by hiding in a crowd. My Father-in-Law constantly tells everyone in our family not to “hide your light under a bushel basket,” a charming upper Midwest restatement of the Parable of the sower and amalgam of Luke and Matthew but the sentiment is dead on.
Steve Multer was the initiative storyteller for the new ATSC 3.0 television standard at
the National Association of Broadcasters in Las Vegas.