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Daily Archives: April 15, 2016

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“Death of the Trade Show” and Other Bad Predictions

Industry NewsBy IngoApril 15, 2016

For two decades industry pundits and analysts have predicted the “death of the trade show,” touting the popular model’s demise as a direct result of its own inflated budgets, ineffective sales results, and horizontal lack of focus across industries. But for twenty years those naysayers have been proven dead wrong.

© Steve Multer, 2022

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