Picture yourself on a trade show floor; it’s loud, confusing, bombastic. Lights buzz, people shout to be heard, your feet ache from miles of trekking across thin-carpeted concrete exhibit halls. Competing messages assault you at every turn and your brain is filled to capacity with statistics and superlatives
Corporate interviews can be fun to watch or the most mind-numbing, torturous media ever created. We’ve all sat through countless meetings or suffered through endless videos where a nervous, stumbling company representative is interviewed by someone robotically reading questions off a card, in written order, regardless of the flow of conversation.
You’re planning a theatre presentation in your upcoming trade show booth. Or you need to produce a video module that creates buzz on the show floor.