One of the most engaging but misunderstood jobs at a trade show is the expert Product Demonstrator, a potent marketing tool and influential member of your sales and support team who adeptly handles everything from initial customer engagement to in-depth personal connection.
It’s no secret business successes are built on relationships. Endless data over decades and thousands of measured interactions proves that our customers doesn’t buy what we do, they buy why we do it.
Walk the aisles of any trade show, any industry, in any city, and you’ll discover they all have one time-wasting, money-wasting thing in common; useless videos.
Professional corporate spokesmen and spokeswomen are the backbone of trade show message delivery and brand enhancement. Today’s dedicated speakers are the best in live event history; they know their clients, their clients’ companies, and those companies’ products.