You’re thinking of hiring a professional corporate spokesperson to represent your brand at an upcoming tradeshow, sales meeting, partner conference, or on your website or next broadcast video asset.
For two decades industry pundits and analysts have predicted the “death of the trade show,” touting the popular model’s demise as a direct result of its own inflated budgets, ineffective sales results, and horizontal lack of focus across industries. But for twenty years those naysayers have been proven dead wrong.
Pens, stress balls, thumb drives. T-shirts, Starbucks cards, selfie sticks. Tablets, smart watches, drones
Picture yourself on a trade show floor; it’s loud, confusing, bombastic. Lights buzz, people shout to be heard, your feet ache from miles of trekking across thin-carpeted concrete exhibit halls. Competing messages assault you at every turn and your brain is filled to capacity with statistics and superlatives
Corporate interviews can be fun to watch or the most mind-numbing, torturous media ever created. We’ve all sat through countless meetings or suffered through endless videos where a nervous, stumbling company representative is interviewed by someone robotically reading questions off a card, in written order, regardless of the flow of conversation.
You’re planning a theatre presentation in your upcoming trade show booth. Or you need to produce a video module that creates buzz on the show floor.
One of the most engaging but misunderstood jobs at a trade show is the expert Product Demonstrator, a potent marketing tool and influential member of your sales and support team who adeptly handles everything from initial customer engagement to in-depth personal connection.
It’s no secret business successes are built on relationships. Endless data over decades and thousands of measured interactions proves that our customers doesn’t buy what we do, they buy why we do it.
Walk the aisles of any trade show, any industry, in any city, and you’ll discover they all have one time-wasting, money-wasting thing in common; useless videos.
Professional corporate spokesmen and spokeswomen are the backbone of trade show message delivery and brand enhancement. Today’s dedicated speakers are the best in live event history; they know their clients, their clients’ companies, and those companies’ products.